Our Blog: What we think – Options and Insights

2 posts categorized "Web/Tech"

03/30/2011

Good Things Happen When You Listen

Outside of delivering a solid working product, the single most important thing a company should do is listen. Listen to their customers. Listen to the marketplace. Listen to the trends of what is coming.

I’m happy to say that Luma Release 10, which went live yesterday, is the result of a lot of listening.

When we started Luma in 2009, the founders agreed that we would create solutions that actually met the needs of our customers, not just launch a solution and try to wedge a customer into it. With Release 10, we continue to deliver on that promise.

With Release 10, Luma customers will see enhanced brand protection capabilities, new dashboards and improved integration. I won’t bore you with a list of every improvement in this release, but here are a few:

Enhanced brand protection

The Luma platform has always had the ability to create permissions for documents at defined user levels. To this, it now adds the enhanced capabilities of:

-the ability to allow or not allow the ability to edit portions of a template;

-the ability to allow or not allow moving and resizing portions of a template;

-the ability to restrict fonts and colors in any portion of a template;

-the ability to restrict products and templates at the user level.

These changes provide more control of customizations at a granular level.

New Dashboards

Luma Release 10 introduces comprehensive, graphical business intelligence dashboards to the Luma platform. With this enhancement, companies will be able to track in real time key platform metrics, including which marketing materials are being used and volumes.

Improved Integration

Release 10 promises increased performance when integrating the Luma platform via a single sign-on. It also provides substantial API enhancements and additional flexibility for integrators, such as the ability to include just the editing and proofing steps of the Luma process in the single sign-on scenario.

If you are a Luma customer, I look forward to hearing your feedback regarding the Luma platform’s new capabilities. If you are not a Luma customer yet, contact a Luma representative at sales@lumacentral.com. They will be happy to listen to your needs and show you how Luma can help.

 

03/28/2011

Sales and Marketing Executives Agree: We Don’t Know What Our Channel Is Doing

At Luma, we try to constantly get a better understanding of what our customers and prospects deal with on a day-to-day basis. It is for this reason that I am happy to say we have found a great partner in Gatepoint Research.

Recently, Gatepoint Research completed a survey on Channel Marketing Optimization, which was sponsored by Luma. The findings are in a word: incredible.

We anticipated that senior sales and marketing executives weren’t satisfied with the lack of control of how marketing was executed in the field, but were still surprised by the large percentage that shared this view:

  • A third of respondents fear that locally developed marketing programs will potentially misuse their brand, logo or marketing message.
  • An addition 25% believe they have poor visibility into the field or channel activities and are concerned about the lack of management reports about field or channel activities.

You can see the complete research results at

http://www.lumacentral.com/site/resources/gatepointresearch.html

Just as Luma is committed to delivering on-demand marketing solutions for the field and channel sales, we are also committed to speaking with customers and prospects about their future needs. Our ongoing conversations with customers as well as research like the survey conducted by Gatepoint Research provide valuable input for our product roadmap and marketing approach.

What We Think is a blog with revolving authors from Luma.

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