Cloud Computing + Marketing = Marketing Cloud
Posted at 2:11 PM , October 18, 2010 , by Erik Laurijssen
That the influence of cloud computing also reflects on marketing is beyond doubt. Companies that use the cloud as aid to implement their marketing strategies get better results than companies where marketing tool are only implemented in a traditional way. This is, among other examples, the case when results are measured and for the improvement of the efficiency and effectiveness of marketing campaigns.
This is easier said than done, how do you start using the cloud for your marketing campaigns? A common question apparently, because a few months ago a community was established to inform companies about marketing and the cloud. This community, suitably named the ‘Marketing Cloud,’ is inspired on the Sales Cloud and the Service Cloud of Salesforce.com. When you register as a member, you gain access to practical information about the newest marketing techniques in whitepapers, case studies and webinars. The marketing cloud also organizes city tours in different cities to present the community and the advantages of marketing in the cloud.
The nine partners that set up the community are all cloud- and marketing specialists’ en suppliers of cloud-based marketing services. This gives the members of the Marketing Cloud access to cloud solutions for business intelligence, content management, lead generation, marketing automation, marketing execution, online meetings and virtual events.
Because marketing is such a complex domain and at until now, a solution that covers all domains does not exist, initiatives like the Marketing Cloud can be very useful. By integrating different open marketing solutions in the cloud, a community like the Marketing Cloud can help companies to solve certain marketing problems and to increase the efficiency and effectiveness of campaigns.
A good place to gather in depth information on how marketing and sales can take advantage of marketing in the cloud is the upcoming virtual conference: The Art and Science of B2B Marketing and Sales, which will take place on Thursday, October 28. You can register by clicking here. It will also be available on-demand after this full-day event.
By Erik Laurijssen, CMO and EVP of Platform, Alliances and Channels, Luma Technologies